What is Mindful Design? You could call it Mono-tasking, as it is all about being present. I am a Multi-tasking person just like most of you. In order to stay creative, I have to concentrate, reflect and pause. I need to be present in order to make out most of every moment and idea. If you golf or do any other sport that requires your full attention, you have no other choice than to focus.
Iittala, a glass factory in Finland, is against throwawayism: “We believe people have the right to expect the design they buy to last a lifetime. We also see that the world is becoming more and more aware of the value of long-lasting design. We believe quality never goes out of fashion. The effort put into quality design has paid off: the Iittala collection includes not only new design but also items that have been around for more than 80 years.”
Alfredo Häberli has designed a range of home products for Iittala with his Essence, Origo and Senta series.
A manifesto as a basic attitude of life – Alfredo Häberli – in a nutshell: Say what is. Do what you say. And be what you do.
- Dare to make your dream come true
- Observe and listen
- Ask simple questions, but ask the right ones
- Use your capacity to think
- Turn weaknesses into strengths
- Look for the unexpected
- Do not abandon yourself to mediocrity
- Develop an independent stance
- Place emphasis on content
- Explain yourself with few words
- Take the time needed
- Be glad!
Scandinavian design is very minimalistic. It is neither big nor sophisticated. It’s all about mindfulness, simplicity, the peace and nature. It really helps to have a clutter-free space to be able to appreciate good design, furniture and décor, that are both aesthetically pleasing and have something to say of their own accord. Less is more is the very foundation of this.